Why Is Trademark Renewal Necessary?


Trademarks have entered every industry & economic area. In the current day, not getting a trademark is similar to not having a name. A trademark functions as identification & is associated with a grade & prestige level. Trademarks are often logos, phrases, letters, figures, numbers, seals, symbols, or a combination of these to represent a business or organization. A trademark's principal aim is to differentiate an organization as well as its goods & services. This is done to link certain products & services with a company. Trademarks help to build brand loyalty & increase consumer retention. The popularity of a trademark determines its power. The level of public knowledge measures the extent of goodwill. The government has established a registry known as the trademarks register. This registry contains details of all current trademarks, names, addresses, & the types of activity of the holders, descriptions of goods, services, & products, & whether any licensing, mortgages, or transfers of ownership have occurred.

Every 10 years, the proprietor of a trademark has the option of renewing the trademark continuously. The Registrar provides the trademark owners with six months until the expiry of the ten-year period in which to renew their trademark & begin to pursue the rights granted. If an individual tries to renew a trademark, the registrar will publish advertising in the Trademark Journal notifying the trademark's removal. If the trademark is not renewed after ten years, the individual has the choice of recovery, which implies renewing but with a penalty.

Need For Renewal Of Trademark

There are several benefits to renewing a trademark.

  • The exclusive right to use it only for the goods or services for which the trademark is registered.
  • It offers legal protection in the case of trademark infringement, allowing the copyright holder to take legal redress in a courtroom.
  • It safeguards your brand from being misrepresented by others.
  • Make it possible to file a trademark application on a worldwide scale.
  • It expands the ownership right and so permanently preserves your brand and market goodwill.
  • The proprietor or company may remain to use the registered symbol once the trademark is renewed.
  • In terms of monetary payments, a trademark holder has the right to assign or lease his or her trademark to another party.

Why Should You Use A Professional For Trademark Renewal?

The Trademark Renewal application should be meticulously prepared, & all stages of the process must be given adequate time. To minimize issues while applying for trademark renewal, it is recommended that an attorney with "Trademark competence" be engaged. If you want any professional help for trademark renewal, then ARC Associates is here. You can speak with our trademark adviser to fully understand the criteria for Trademark Renewal, which will be the right option for the smooth running of your business. Our specialists handle all documentation with efficiency & 0% possibility of error, ensuring that the renewal procedure runs as smoothly as possible. As a reputable Intellectual Property Service in Dubai, UAE ARC Associates is dedicated to ensuring that its clients' trademarks are safeguarded. Please do not hesitate to contact us; we would be delighted to assist you.

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